Marketing Pillar

COURSE DESCRIPTION

Mastering cash flow, cash cushion, and money management to keep your business financially stable and fund your own growth

This Course is built on The 6 Pillars of Business Success: Doing Business Right
by Roger Doumanian available on Amazon.com

HERE IS WHAT YOU WILL LEARN

Occasionally, we may add new tutorials to this course. All new materials will be marked "new". Please check back from time to time to ensure that you are taking full advantage of new tutorials as they are added. Happy learning!

BEGINNER TUTORIALS

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Introduction to the Marketing Pillar - Run Time: Approximately 10 Minutes
  • What is the Marketing Pillar
  • The Purpose of the Marketing Pillar
  • The Marketing Pillar in Action
Marketing Channels 101
  • Traditional Marketing
  • Digital Marketing
  • Relational Marketing
Traditional Marketing

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Digital Marketing

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Relational Marketing

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Brand Identity

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Brand Message

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Brand Consistency

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You Have No Competitors - Just People Who Work Harder Than You

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INTERMEDIATE TUTORIALS

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Marketing Channels 102

An in-depth analysis of marketing channels with a deep dive into the key components of:

  • Traditional Marketing
  • Digital Marketing
  • Relational Marketing
The Anatomy of Your Marketing Team

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The What, Who, Where, and How of Marketing
  • What are you really selling? (Identifying your products and/or services)
  • Who are you selling to? (Identifying your target audience)
  • Where is your target audience located (Identifying your target region)
  • How will you reach your target audience (Identifying your marketing channels)
Establishing Your USP

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Marketing vs. Sales

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Building Your Brand

Building Your Marketing Team

Building Your Marketing Team

Building Your Marketing Team

Building Your Sales Team

Building Your Sales Team

Establishing the Marketing Pillar

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"Mine" Your Own Business - It's Not A Typo!

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ADVANCED TUTORIALS

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Advanced Search Engine Optimization (SEO)

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Advanced Pay-Per-Click (PPC) Advertising

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Advanced Social Media Marketing

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Introduction to the Internet of Things

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Measuring Results

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Big Money - Small Results

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Your Competitor's Weaknesses = Your Strengths

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Relationships - An Essential Part of Marketing

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BONUS TUTORIALS

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The Art of SEO (with Guest Jason Hennessey of Hennessey Digital)

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Get Social (with Guest Tiffany Frey of Toven Social)

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Course Metrics

Total Tutorials

Video Hours

Downloadable Materials

Guest Speakers

Course Materials

Our Courses contain the following materials, all of which are available to you as a part of your enrollment to RDC Academy at no extra charge: pre-recorded video tutorials, live webinars*, downloadable PDF study manual and worksheets, a self-paced study checklist, as well as bonus materials*.

*not all courses will contain live webinars/instruction or bonus materials.

DISCLAIMER: This Course is for educational purposes only, and is not a certification program. No certificate will be issued upon your completion of this Course.

Course Sponsor

The Legal Pillar Course is brought to you by our Sponsor, Roger Doumanian®, Attorney at Law, APC, a trusted business law firm focused on advising and representing startups, small business owners, and privately held corporations in California and Texas.

HEADQUARTERS

The Roger Doumanian Corporation
28494 Westinghouse Place, Suite 104
Valencia, CA 91355
Toll-Free 888-857-7001
Phone (661) 857-7000

cultivating businesses 

Built on Bedrock®

CONSULTING. COACHING. TRAINING.

The Business Structure Experts

OUR MISSION

Our mission is to equip business owners with the knowledge, expertise, and resources necessary to help them build a business on bedrock…one that’s independent of a fluctuating economy.

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